Email Marketing Specialist

The job

THE JOB

As Email Marketing Specialist you are responsible for the successful growth and performance of our email marketing channel for ecommerce . Your core activities consist of planning, designing and sending out all Ecommerce marketing newsletters, adding value to the growth of the subscribers base in both the Netherlands and Germany. In this stand alone role you work closely with our marketing and web designer and will contribute to our marketing campaigns. You are familiar with improving metrics such as Open Rate, click through rates and revenue and make your newsletters as effective as possible. To maximize impact you work together with the CRM specialist and strive to find a balance between maximizing revenue and minimizing unsubscribes.


RESPONSIBILITIES

  • Plan, design, create and send all ecommerce marketing newsletters;
  • Define and execute a strategy to grow the subscriber base both in the Netherlands and Germany;
  • Create captivating and effective templates for our marketing campaigns;
  • Continuously monitor and analyze performance of campaigns to improve metrics;
  • Continuously test variables such as send time, designs, messaging, landing pages in order to improve performance;
  • Work together with the CRM specialist in order to segment the sending and the content of campaigns to maximize effectiveness;
  • Plan the subscriber customer journey, from subscribing to the “onboarding sequence”;

Requirements

REQUIREMENTS

  • Minimum of 2 year experience in a similar role;
  • HBO+ level diploma;
  • Good analytical skills;
  • Experience with Salesforce Marketing is a big advantage;
  • Capacity to work with different team members and departments;
  • Good eye for trends and knowledge of best practices


BENEFITS OF RIVIERA MAISON

  • Working in a dynamic, warm and open environment;
  • Employee discount;
  • Attractive discount on health insurance;
  • Nice (RM)goodies.


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We look forward to your application!