CRM Manager

The job

Who we are

Rivièra Maison is growing. And with growth comes change. With each responsibility within Rivièra Maison we will give you the chance to grow and develop with us. We give you freedom to be self-driven, innovative and to show your ownership.

Rivièra Maison has developed into a strong brand with more than 600 points of sale worldwide: our own ecommerce, retail stores, dealers and online partners.

At Rivièra Maison’s marketing department, we are a team pioneers who connect through our drive to grow. We work in a dynamic environment where no day is the same. This comes with no 9-5 mentality and we expect you to have the same attitude. We are looking for a manager who can lead, motivate and guide others to achieve goals. In the role of CRM Manager you will work closely together with your colleagues from marketing, digital and ecommerce.

What we offer

Of course, we will tell you all about this position, but first let us tell you what’s in it for you:

  • a working environment with a homey vibe. It just works better to start your day from your favorite Rivièra Maison couch;
  • nowadays we all are used to work remote, but what about after covid? We offer you the possibility to work partly remote even after covid;
  • how does a 20% discount on our whole collection sounds to you? Maybe this is your chance to finally get your hands on that beautiful chair you saw in one of our stores;
  • we offer you a special discount on your health insurances at CZ;
  • riding a bike is part of our Dutch culture. Because we work together with FiscFree we can provide you with a new bike of your own liking with almost 50% off;
  • being together as 1 big happy family is what we like the most. We celebrate our success through our casual drinks;
  • daily freshly prepared lunch at HQ;
  • what about after work? Time to relax with amazing benefits we share with you on yoga lessons or relaxing massages and much more.

Your role

As CRM manager at Rivièra Maison you will sharpen and implement our Omnichannel CRM strategy and you will own customer insights. You will be relaunching our existing Loyalty Program into an Omnichannel program. Your will be designing, setting up and analyzing multichannel CRM campaigns that increase customer retention, increase customer lifetime value and drive revenue growth. The development and implementation of technologies and integrations within our landscape is part of your role. Obviously data is of great importance, analyzing customer data, generating customer insights will help you to develop successful programs with personalized customer propositions. You will manage the CRM KPIs such as member share of sales, purchase frequency, average basket value, customer acquisition and retention, loyalty/churn.

Last but not least, you will closely follow new CRM initiatives and technologies in the market to keep your knowledge up to date.


Our ideal candidate

  • is a pragmatic self starter;
  • has a Bachelor or Master degree in economics, marketing or similar;
  • is fulltime available, preferably 40 hours per week, 32 hours is optional;
  • has a minimum of 5 years of experience in a CRM role;
  • knows how to develop customer segment- and contact strategies;
  • has worked with a customer Loyalty program, preferably at a retailer or lifestyle brand;
  • has experience with CRM software, Salesforce is a plus.


We’re glad. Click “Solliciteer” to send us your application. If you have any questions, feel free to contact me on:

Grow with us!

We do not provide a visa for this position.

Acquisition for this vacancy is not appreciated.